Google Ads Campaign Subtypes

Once you select your objectives, you will need to select a campaign. After selecting the campaign, you will need to select the sub-campaign types for it. In the case of Google Ads, there are five campaign sub-types available.

Get Views

So if you’ve seen this sub-type, then when you run a video campaign, you’ll get it. So here you can run your skippable in-stream ads and then in-beat video ads.

Ad Sequence

Using this ad sequence, you can run skippable ads and then skippable ads. You can also run bumper ads, meaning you can display a banner on YouTube. So, you’ve seen all this. If you don’t have product and brand considerations, you’ll have to use this subtitle when you run the video.

App Installs

So this is a campaign type to increase the installs for your applications

App Engagement

So if you see this type of campaign, then your application has already been installed and uninstalled. Then you can show your app to that particular user again. Is this the key to getting your application reinstalled from your customer?

App Pre-Registration

So you see this, it is only for Android users. For example, if you are going to launch an Android application, then you can run a game for pre-registration for that application.
So, you’ve seen all this, then what are the subtypes of the campaign?

FAQ
how many types of Google ads campaign sub-types ?

Ans : 5

Q1: What are the campaign sub-types in Google Ads?

A1: There are five campaign sub-types available in Google Ads.

Q2: What is the “Get Views” sub-type?

A2: The “Get Views” sub-type is used for video campaigns, allowing you to run skippable in-stream ads and in-beat video ads to increase video views.

Q3: What is the “Ad Sequence” sub-type?

A3: The “Ad Sequence” sub-type allows you to run a sequence of ads, including skippable ads and bumper ads, to showcase your product or service on YouTube.

Q4: What is the “App Installs” sub-type?

A4: The “App Installs” sub-type is used to increase installs for your mobile applications.

Q5: What is the “App Engagement” sub-type?

A5: The “App Engagement” sub-type is used to re-engage users who have previously installed or interacted with your app, encouraging them to reinstall or continue using it.

Q6: What is the “App Pre-Registration” sub-type?

A6: The “App Pre-Registration” sub-type is used for Android apps, allowing users to pre-register for your app before its launch.

Q7: When do I use these campaign sub-types?

A7: These campaign sub-types are used depending on your specific marketing goals, such as increasing video views, driving app installs, or re-engaging app users. Choose the sub-type that aligns with your campaign objectives.