Google Ads Campaign Types :
Let’s look at campaign types. As far as Google Ads is concerned, there are eight campaign types available.
Search Campaign
Search Campaign If you have seen all these types of campaigns, then they appear in Google search results. If you have seen the top 4 in Google search results, then they are the same. Similarly, the two results at the bottom are the same. If you have seen all the campaign types that appear in that way, then these are search ads.
Performance Max Campaign
So in this type of campaign, you can combine search campaign plus app installation, then display network ads, then video ads, and run it as a single campaign. So in just one ad copy, you can run YouTube, then display network ads, then search ads, all of this.
Display Campaigns
So in this campaign, you can run a campaign about your product or service visually. This is Google’s part-time network. Your ads will appear on all the websites. For example, if you go to a news website and see all the ads that appear on the site, then those are display ads.
Shopping Ads Campaigns
Shopping Ads To run this campaign, you need to have a product-based website, i.e. an ecommerce website. You can run this type of campaign by linking the product you have there to Google Merchant Center.
Video Campaign
So, if you have seen this type of campaign, then you can definitely use this type of campaign on YouTube. So, if your business service is visual, skip it on YouTube, skip it, or run a bumper ad, you think it will generate leads for your business. Then, you can definitely use this type of campaign. Next
App Campaign
So, as I already said, this campaign type is pure for your Android plus iOS applications, and you can use this campaign type to improve the engagement of your existing users.
Smart Campaign
If you have seen this type of campaign, then there will be no complexity. If you give your business details, Google will create a campaign for you. You can run this campaign type in just a few clicks. In this case, everything will be automated.
Discovery Ads
Discovery Ads, if you see this ad, then you will also run a display network ad, similarly, YouTube, Gmail, and other websites on Part Time Networks will also appear on your ad. You can also run your campaign type in the promotions email that appears in Gmail.
So now you understand what the campaign types are in Google Ads.
FAQ :
Q1: How many campaign types are available in Google Ads?
A1: There are eight campaign types available in Google Ads.
Q2: What is a Search Campaign?
A2: A Search Campaign displays ads in Google search results, typically appearing at the top or bottom of the search results page.
Q3: What is a Performance Max Campaign?
A3: A Performance Max Campaign allows you to combine multiple ad formats, such as search, display, video, and app installation ads, into a single campaign.
Q4: What is a Display Campaign?
A4: A Display Campaign allows you to run visual ads on websites across Google’s Display Network, reaching a wide audience.
Q5: What is a Shopping Ads Campaign?
A5: A Shopping Ads Campaign is designed for e-commerce websites, allowing you to promote your products by linking them to Google Merchant Center.
Q6: What is a Video Campaign?
A6: A Video Campaign allows you to run video ads on YouTube, ideal for businesses with visual products or services.
Q7: What is an App Campaign?
A7: An App Campaign is designed to promote Android and iOS applications, helping to improve engagement and drive installs.
Q8: What is a Smart Campaign?
A8: A Smart Campaign is a simplified campaign type that allows Google to create and manage your campaign based on your business details, requiring minimal setup.
Q9: What are Discovery Ads?
A9: Discovery Ads appear on Google’s Display Network, YouTube, Gmail, and other websites, allowing you to reach a wide audience and promote your business.
Q10: How do I choose the right campaign type for my business?
A10: Choose a campaign type based on your business goals, such as driving website traffic, generating leads, or promoting products. Consider your target audience and the type of content you want to showcase.
