Now let’s look at campaign objectives. So, for Google Ads, there are eight campaign objectives.
sales Campaign Objectives
So, if you look at the first one, then sales. So, here you can reach the audience that is on your website, because here you can run a search campaign, then sales campaign, then phone call ads. You can run campaigns like this in many subcategories. So, if you run this campaign, then you can reach the audience that is on your product.
lead CampaignObjectives
If you have seen this type of campaign, then most service-based industry website owners will come and run it. For example, if there is a website development service, or a digital marketing service, or an AC bridge washing machine, those who provide this type of service will have given a lead form to Google to run in the search. If not, then they will run an ad for website traffic and gain leads from their website. You can also track that conversion in Google Ads.
Website Traffic CampaignObjectives
Website Traffic So, if you have seen this type of ads, then you want to bring a lot of business to your website and that too with an audience related to your business. In that case, you can come and run this website traffic campaign. This type of campaign is the most run campaign type on Google Ads.
Product and Brand Consideration CampaignObjectives
Product and Brand Consideration So if you have seen this campaign type, then this is a campaign type to make for YouTube. In this, you can make a short video about your business. If it is skippable, I can run a skippable ad. So if you have a visual or a video explaining your product or service, then you can use this campaign type.
Brand Awareness and Reach CampaignObjectives
Brand Awareness and Reach So Almost Website Traffic and Brand Awareness and Reach are the same marketing goals. This campaign type can help you increase your brand awareness because this type of campaign is cost-efficient when compared to other campaigns and reaches a large audience.
App promotions CampaignObjectives
App promotions are a type of campaign where you can increase the installs of your Android or iOS applications.
Local Store Visit CampaignObjectives
If you have seen this campaign type called Local Store Visit, then it is for pure local businesses like restaurants and dealerships, colleges, etc. If this type of location is the best service, you can run this Local Store Visit campaign. You need to link it to your Google My Profile to run Google Ads.
Create a Campaign Without a Goal GuidelinesObjectives
So all the campaigns we have seen before have already been created by Google with a set of conditions. So you have taken website traffic, so the goal for that campaign is to bring a lot of audience to your website. That is already a predefined number that you can customize. But if you create a campaign type without guidelines, then you can run all the campaign types that we mentioned earlier. Additionally, you can do a few customizations that you need here. So when we create our detailed campaign, I will tell you about it.
So these are the 8 campaign objectives that are in Google Ads. So this is definitely in your interview cost. So, this is definitely Come and find out.
FAQ
Q1: What are the campaign objectives in Google Ads?
A1: There are eight campaign objectives in Google Ads: Sales, Leads, Website Traffic, Product and Brand Consideration, Brand Awareness and Reach, App Promotions, Local Store Visits, and Create a Campaign Without a Goal.
Q2: What is the Sales campaign objective?
A2: The Sales campaign objective is used to reach audiences interested in your products or services. It allows you to run search campaigns, sales campaigns, and phone call ads.
Q3: When is the Lead campaign objective typically used?
A3: The Lead campaign objective is typically used by service-based industries, such as website development or digital marketing services, to generate leads through lead forms or website traffic.
Q4: What is the purpose of the Website Traffic campaign objective?
A4: The Website Traffic campaign objective is used to drive relevant traffic to your website, increasing visibility and potential business opportunities.
Q5: What is the Product and Brand Consideration campaign objective?
A5: The Product and Brand Consideration campaign objective is designed for YouTube ads, allowing you to create short videos showcasing your products or services and reach potential customers.
Q6: What is the Brand Awareness and Reach campaign objective?
A6: The Brand Awareness and Reach campaign objective is used to increase brand awareness and reach a large audience in a cost-efficient manner, similar to Website Traffic campaigns.
Q7: What is the App Promotions campaign objective?
A7: The App Promotions campaign objective is used to increase installs of your Android or iOS applications.
Q8: When is the Local Store Visit campaign objective used?
A8: The Local Store Visit campaign objective is used by local businesses, such as restaurants, dealerships, or colleges, to drive foot traffic to their physical locations. It requires linking to Google My Business.
Q9: What is the Create a Campaign Without a Goal objective?
A9: The Create a Campaign Without a Goal objective allows you to customize your campaign settings and goals, offering more flexibility than predefined campaign types.
Q10: Why is understanding campaign objectives important?
A10: Understanding campaign objectives is crucial for creating effective Google Ads campaigns that align with your business goals and target audience.
