If you have seen this bid strategy, then it is very important because only if you use this bid strategy correctly can you measure the outcomes of your business. For example, how much total sales or customers have you received for your brand? You can measure all of this. For example, if you have spent ₹10,000 on meta ads to sell your product, then how much product have you sold for that ₹10,000? You can calculate such a measurement using this bid strategy. So, for meta ads, there are three types of bidding. So, you have seen one. So, spend paste, second, goal paste, third, manual. So, there are divisions in this. Okay, let’s look at this in some detail.
Meta Ads Spend Paste Bidding
So this bid strategy is basically what we are doing, we are giving the maximum results in our budget, that is what the metas will give us. So there are two types of spend based bidding. So You have seen one, then the highest volume, the second is the highest value. So we can do this manually.
Meta Ads highest volume
So you are doing the highest volume, then the maximum conversions will be available for your campaign in the budget you have given. So for example, you are an event planner, so you have done your bid strategy for the highest volume, then the event you organize will reach the maximum number of people. So your highest priority is to come and let a lot of people know about your event. So how many people came to your event? No matter the second
Meta Ads Highest Value Bid Strategy
If you choose this bid strategy then Meta Ads will enable optimization for your product to get maximum sales. For example, you have a computer shop and you sell a lot of computers. That is your motto. Then you can choose this strategy. What is your primary focus? That is your primary focus. That is your sales. That is why Meta Ads will help you get maximum conversions for your sales. Now you must have understood the difference between Highest Volume and Highest Value.
Meta Ads Goal-based Bidding
If you have seen this bit strategy, then if your goal is not cost, you can set it in value and achieve it. For example, if you are running a sales campaign, then the goal of that campaign is to sell ₹100000 worth of products. You can set such a goal and run the ad. Similarly, you can set a value in value and sell the number of products. In this bit strategy, we have two options.
Cost per result goal:
 Who can implement this bit strategy? For example, let’s say you have a retail store and you sell a woman for ₹10, but the actual cost is ₹6. Now, when you run an ad in this strategy, you can find out how much pen sales you have made for the amount you have spent, what is the average profit for that, etc. Here, there is a gold limit for cost per results, and there is no guarantee, so this is an average amount that you have to calculate. So, I will explain this concept to you by running a live campaign. Now, just know the basics.
ROAS goal (return on ad spend):
ROS means Return on Ad Spent. This bid strategy is based on how much return you have got for the amount you have spent. So for example, you have set a budget of ₹100 for your campaign to sell your product. You should have made ₹200 purchases for that ₹100. You can set such a return goal and run this bid. In this case, you have to set ROS control to 2.00. Such a measurement value that you have to set is not guaranteed. The ROS amount is not guaranteed. So all this is just calculated by you. No one can guarantee that I will get this much return if I do not set it. So now you will understand what is gold-based bidding.
Meta Ads Manual Bidding
So this bit Strategy: You can control your bets by using Suze. This is the main thing that you can do with this bid strategy. You can control your bids. In this option, we have only one option, the bid cap. Here, we can give the maximum bid to our actions. For example, whether it is goal-based or spend-based, when we set our bid strategy, the meta-odds will dynamically change the value if your cost is not there. But here, the main thing is to set it manually. We can take complete control for this. Then we went to this manual bidding. So, then you definitely need to have a strong understanding and prediction. For example, you need to have a conversion. So, you need to know how much to bid for that. Okay, now let’s set this bidding option. Let’s go to our AD account and see.
You see here, if you have given an option like Campaign Bid Strategy, then click on Edit here, then by default Highest Volume is selected. Now click on the drop-down here. If you have given us the Meta Highest Volume Cost Per Results Goal, another option, then we have given you the manual betting like Bid Cap. For example, if I set Cost Per Results Goal, then I will show the maximum volume in my budget, that is, how many people I can show this ad to. Similarly, I set Bid Cap in the other option. At that time, we can set the Bid for each Adsets level. So in case you run a campaign with multiple Adsets levels, If you do that, then all the bid amounts for that will be modified here. Now click on Continue. So now you see that this campaign is in the bid strategy like Bid Cap. So again you have to change either the highest volume or the costper resolution goal. Then you can modify it again. So again you have to click Continue. Now you will be back in the default campaign settings.
